Hundreds of surgeons in Monaco show great interest in our app

Our founder and president of Augmented Anatomy was able to address the Aesthetic and Anti-aging Medicine World Congress 2024 on four occasions
As recently happened at IMCAS (Paris) or AECEP Meeting (Madrid), the best professionals in aesthetic medicine were able to hear first-hand the advantages of ARtery 3D

Professor and doctor Benoit Hendrickx, founder and president of Augmented Anatomy, once again attended one of those great forums of aesthetic medicine attended by the best and most prestigious surgeons in the world. After attending events such as the IMCAS in Paris (February 1 to 3, 2024) or the AECEP Meeting in Madrid (November 16 to 18, 2023), professor and doctor Hendrickx travelled on this occasion to the 22nd Aesthetic and Anti -aging Medicine World Congress 2024 that took place on March 27-29 in the Principality of Monaco.

Specifically, and throughout the three days that this aesthetic medicine event lasted, we had the honour of being present as one of the leading companies in augmented reality applied to aesthetic medicine. Hundreds of surgeons attended the different conferences at the Aesthetic and Anti-aging Medicine World Congress 2024, many of whom showed great interest in our innovative tool, ARtery 3D.

In Monaco, among the numerous presentations, debates, interventions and explanations of success stories thanks to techniques and resources used by the assembled aesthetic medicine professionals, professor and doctor Benoit Hendrickx was able to address the attending professionals in up to four occasions.

Firstly, on the 27th, professor and doctor Benoit Hendrickx was co-chair of the presentation on “Disruptors of aesthetics: young career innovators from around the world.” In this case, the professionals who accompanied Hendrickx were doctors Henry Delmar, Oksana Blyshchuk, Giovanni Buzzaccarini, Adriana Panayi, Hasan Buyukdogan, Mariam Tsivtsivadze and Alberto Pau. 

Soon, professor Hendrickx will present this tech at the IMCAS Americas world confrence in Sao Paulo, Brazil, as injections are hugely popular in South America and safety has become the priority for many injectors.

A conference that summarizes an increasingly used digital tool

During the day on the 28th, the founder and president of Augmented Anatomy came again to speak, but in this case at a table titled “Aesthetic Complications”. During that panel, professor and doctor Benoit Hendrickx presented an intervention titled “Augmented reality visualization of the individual arterial anatomy.” A title that summarizes an increasingly used digital tool.

Our innovative application, which provides better insight to surgeons and patients when starting treatments and operations, in just a few seconds detects and visualizes the facial arteries of any person. An arterial GPS of the face that provides security to injectable treatments, such as Botox or hyaluronic acid, or operations such as rhinoplasty, since the surgeon knows the patient’s blood vessels in advance. In fact, the word security was one of the words most repeated by the creator of ARtery 3D during his exhibition in Monaco.

Hema Sundaram, Dalvi Humzah, Ashraf Badawi, Naci Celik, Amelia Hausauer, Jonathan Kadouch, Thomas Rappel and Peter Velthuis were in this case the doctors who accompanied the founder and president of Augmented Anatomy in the session titled “Aesthetics & Reality: Evidence vs Marketing ”, which also took place during the day on the 28th.

And finally

“Tear trough and lower eyelid treatments” was the name of the last presentation in which the professor and doctor Benoit Hendrickx participated, in this case in a session held during the last day of the Aesthetic and Anti-aging Medicine World Congress 2024.

Madrid, London, Barcelona, Sao Paolo: an upward trajectory

These events confirms the upward trajectory of ARtery 3D, an application increasingly used by surgeons around the world. Some of the clinics in which patients are already previously treated with this technique are the Phi Clinic in London, the MIR-MIR Clinical Center in Barcelona or the Laser Medical Institute in Madrid, centers of recognized prestige in the field of aesthetic surgery who always applaud innovations in which surgeons and patients gain safety.

In fact, the surgeons at the aforementioned centers in London, Madrid and Barcelona consider that ARtery 3D can reproduce the patient’s facial arterial system very easily, since it is a very intuitive app. You get a more concrete picture of what a doctor will encounter when operating. And thus, respecting the vascular structures, the risks are reduced, which benefits the patient. Furthermore, thanks to ARtery 3D, once a patient’s arterial anatomy has been analysed, all that information is accumulated for future occasions, saving the patient the hassle of having to undergo certain analyses every time they enter a medical center.

As professor and doctor Benoit Hendrickx always remembers, “the goal was to find a tool that would show the real anatomy of any patient. And that was when augmented reality technology emerged as a concept. So we decided to take the images we obtained from an MRI to augmented reality, so we could see the arterial anatomy. And it worked”. Today, the founder and president of Augmented Anatomy is proud to see “the positive reactions of patients when seeing how ARtery 3D works, as they now feel more confident.”

Visualize patient anatomy with AR


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